Semantic Core Collection
We analyze and collect keywords that most accurately reflect the queries of your audience.
What is a Semantic Core?
A semantic core is a structured set of keywords and phrases that reflect the queries of the target audience. It serves as the foundation for creating effective content and helps search engines understand the website’s topic. A well-constructed semantic core allows you to cover the maximum number of queries and increase your site’s visibility in search results. The process of creating a semantic core involves keyword analysis, studying competitors, and researching search trends. Proper keyword selection allows you to build a website structure tailored to your audience, improve search rankings, and attract organic traffic.
Stages of Semantic Core Collection
I. Market, Niche, and Competitor Research
At this stage, we analyze the market your business operates in and key competitors. The goal is to determine which topics, keywords, and query formats are used to attract traffic.
II. Collection of Basic Keywords
After niche analysis, an initial list of keywords is created. This includes high-volume, medium-volume, and low-volume queries related to the main themes of the website.
III. Keyword Selection for All Language Versions of the Site
If the site is multilingual, it’s essential to consider the linguistic features and user behavior in each region. The semantic core is adapted and expanded for all language versions, taking into account local demand and terminology.
IV. Clustering Queries
At this stage, queries are grouped by meaning, topic, and potential site structure. Clustering allows for logical distribution of queries across pages and sections of the website, improving internal structure and relevance for search engines.
V. Volume and Competitiveness Evaluationtionсти и конкурентности
Queries are evaluated based on their volume and competition level. This helps to understand which keywords bring the most traffic and how difficult it will be to rank for them.
VI. Website Structure Creation
The final stage is the creation of the site’s architecture based on grouped keywords. Pages and sections are designed to meet user needs and search engine requirements.
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When?
When Do You Need to Collect a Semantic Core?
For a New Website
The semantic core should be formed before launching the website. This helps to build the structure immediately, determine key pages, and set content based on target audience queries. This approach accelerates indexing and ensures a quality start to SEO efforts.
When Traffic Drops
If the website starts losing positions in search results, it may be due to outdated or irrelevant keywords. Updating and redistributing the semantic core can restore lost positions and recover organic traffic.
After Structural Changes
The semantic core needs to be updated when there are changes to the website’s architecture, the launch of a new design, or the addition of new sections. This helps maintain current positions, adapt the site to new goals and search engine requirements, and avoid traffic loss.
When Adding Services or Languages
When adding new services or language versions, the semantic core should be updated. This ensures that new directions are covered and content is adapted to the needs of users in different regions.
What Results Will You Get?
You will receive a detailed and structured file of key phrases that reflect the queries of your target audience. All phrases will be categorized by volume — from high-volume to low-volume — ensuring accurate targeting and effective website promotion. This approach will help you reach the maximum number of users and increase the chances of your site ranking in the search engine top, especially when expanding the semantic core.
Table with Keywords
You will receive a structured file with carefully selected keywords. We conduct a thorough analysis of keyword volume and competition to provide the optimal set for promotion. This document will serve as the foundation for creating new content and adjusting existing materials.
Website Structure Based on Search Queries
Based on the collected data, we will propose an improved website structure with logical distribution of pages. This will ensure user-friendly navigation and improve search engine rankings. Well-thought-out section creation will help search engines index your content more efficiently.
Recommendations for Implementation
Along with the results, you will receive recommendations for working with the semantic core. We will offer advice on optimizing existing pages, creating new content, and implementing an improved website structure. This will help you get the maximum return on the work done.
Want to discuss your project?
Fill out the form by clicking the button and our manager will contact you within 30 minutes to agree on the details of the consultation