SEO, or Search Engine Optimization, is an essential asset for any modern business. It involves optimizing content, web pages, and overall online presence to increase visibility on search engine results pages. It is important for business owners and entrepreneurs to consider SEO promotion pricing and the associated costs of digital marketing agency services before making decisions or changes to their digital marketing strategy.
Prices of website promotion in 2024
| Basic | Optimal | Comprehensive |
| from $1,000 | from $1400 | from $1800 |
| Ideal for new web resources and small companies with limited areas of expertise. | Suitable for small online stores and catalog websites with extensive product assortment. | Suitable for e-shops with an extensive selection of products, portals and sphere with high competition in regions with a high level of competition. |
Minimum price of SEO website promotion
The final price of website promotion and optimization is determined by the current position of the site in the search engine rankings, the level of competition, the relevance of internal optimization and selected keywords for promotion. After analyzing your site, we will determine the scope of work and provide specific figures for the cost of services.
Cost of promotion
Here are the average prices for complex promotion:
- Audit – from $500
- Optimization and promotion of the site – from $700
- Promotion – from $500 per month
- Collection of semantic core – from $4.5 per page
- Writing optimized texts – from $4.5 per 1,000 characters
- Consulting – from $99 per hour
It is often more profitable to order all these services in a complex, the amount of which usually varies between $1100 and $1200. It is important to take into account that payment for promotion is made on a monthly basis.
What is included in the cost?
Search engine promotion includes two key components: internal and external. Internal optimization is aimed at technical improvements of the project. The main objective of internal optimization is to ensure the fastest possible page loading for users on both stationary and mobile devices, while adhering to HTML markup standards.
A secondary, but also important goal of internal optimization is to make sure that the page is ready to attract and convert targeted traffic while ensuring its relevance.
To achieve these goals, a number of activities are undertaken, such as:
- Connecting and managing analytics and monitoring tools.
- Target audience analysis and semantic core creation.
- Usability audit and search engine audit of the site with elimination of identified errors.
- Writing unique content and working with meta tags.
- Creating sitemap.xml and working with robots.txt file.
- Increasing the relevance of landing pages.
- Optimizing HTML markup and adding micro markup.
- Correction of behavioral factors to increase conversions.
- Reporting on results and positions.
These steps are aimed at complex improvement of technical and content sides of the web resource for effective promotion in search engines.
Who do you pay?
If you have hired a freelancer, you should pay him directly. In the case of a web studio with various optimization specialists, budget allocation is quite logically done among the team.
Expenses include:
- The work of analysts;
- Programmers;
- UI designers and frontend specialists;
- Authors and proofreaders
- Costs of sites for placing backlinks
Before starting work, the manager or SEO-specialist assesses the scope of work and predicts the approximate cost of time.
Promotion price in Google
The rates for website promotion in search engines price in Google can vary. The price range covers from $800 to $2,000. Promoting a website on the internet is a complex process that requires considerable experience.
The higher your site ranks in the search engine rankings, the more potential customers your site will attract. Moreover, these will not be just casual visitors, but a targeted audience interested in your product or service.
Cost of website promotion
Before setting a price for website promotion using SEO, it is necessary to conduct a quick analysis of your website and study your competitors. Without this, an SEO specialist will not be able to assess the current state of your project.
After the analysis, based on the region of promotion and the level of competition in the niche, agencies usually provide a commercial proposal with three options of tariffs:
- Minimum rate.
- Medium tariff.
- VIP tariff.
The choice of a particular tariff affects the experience of the SEO specialist involved in the promotion of the rate of optimization and the timing of results.
Prices for optimization of websites depending on their types
Website optimization is an integral part of the promotion strategy, and the cost of website promotion can vary depending on the type of web resource.
- For online stores, characterized by a wide range of products and competitive environment, the prices for optimization may be higher due to the need for more thorough keyword analysis, creation of unique content and development of effective linkbuilding strategies.
- Landings, or one-page websites, often require a specific approach to maximize conversions. Consequently, Landing Page optimization pricing can depend on how effectively the unique product or service offered is highlighted.
- Business card sites, which provide compact information about a company or individual, usually require a lighter approach, and their optimization can be affordable.
- Corporate sites, covering various aspects of the company’s activities, imply a comprehensive approach and, accordingly, higher optimization costs.
Taking into account the typology of the site allows you to tailor your strategy to the specifics of each web project, ensuring maximum efficiency in promotion.
Basic payment formats
It is impossible to determine the exact cost of website promotion as each web studio has its own pricing policy based on experience, success rate of previous works and other factors.
There are also different payment methods, mainly offering:
- Comprehensive work
- Traffic
- Positions in search results
- Conversion
You have the opportunity to choose the characteristic that you think is prioritized for your resource.
Why us
We realize that competition in SEO promotion remains high despite the challenging environment. Because of this, we are actively working to provide our clients with high quality services at affordable prices.
Progress-Web provides a list of services offered in each tariff, this list is identical, only the labor costs of our specialists and the projected timeframe for achieving results differ.